Ironworks Enterprise Technology Podcast - Episode 4.0
We have a special podcast that was recorded at the Web Manager's Roundtable in Washington, DC.
The Web Managers Roundtable presents a panel discussion on:
Connecting the Metrics to Web Strategy & Design
Managing your web presence can seem like a three ring circus when you're faced with how to maximize profitability, minimize costs and how to expand your visitor base. In one ring we have web analytics. In the next ring, we have usability testing, and finally we have the data collected through surveys, interviews and focus groups. All these methods are known to provide us valuable insights for creating web strategy, content, and eCommerce.
• But how do you make the results from metrics and testing work together?
• How do you coordinate the disciplines to better plan a project from the start?
• How do you apply the results to site strategy, design & info. architecture?
Stop here?
Phil Kemelor, author of The Executive`s Guide for Web Site Measurement and Testing, will moderate a panel of experienced professionals who will share the successes, challenges and issues associated with synchronizing the metrics with site strategy, decision-making and development.
Panelists:
Enrique Gonzalez, User Experience Analyst, NPR
Richard Huffine, Web Analytics Manager for FirstGov, FirstGov
Mark Holmes, Sr. Creative Director, The Ocean Conservancy
Daniel Irwin, Web Manager, Corporate Mkg. & Comm., Freddie Mac
Jodi McDermott, Director, Web Analytics, InPhonic
